Friday, June 19, 2020

Figuring Out Buyer Behavior No. 2

Alternative evaluation


The three interviews were very different since each one made their own decision and it was also a bit strange to hear that. But I liked that. In what if they were assimilated a little was in the prices and the quality of the product and how it has to be. In terms of aesthetics, everyone agreed.

How / where do they buy?
The three were very different responses. First, an online purchase, another directly in the store, and finally, the subject buys everything second-hand because it is cheaper. They always use debit or credit cards and the last subject used checks. In this evaluation, the only one who likes to analyze the price a lot is the last subject.

Post-purchase evaluation

The three agreed that before buying any product, they had to check its quality well and see how useful it can be. Similarly, when they associate price with quality they also analyze. What is missing in this analysis is the way they use the object.

Conclusions

In general, I can see that the responses of two interviewees of mine were somewhat related. My third interviewee had nothing to do with the way other individuals shop. In the first two interviewees, I can say that I feel represented with them since they are students and they do not associate the aspect of the product so much, but how good it is for what I need it.

This group focuses more on things like quality and use. As this group is a varied group, since the third interviewee is older, I could say that the differences should not be so amazing since as one grows, tastes change and the same happens with need.

Secret Sauce

Ambition: Being an international student and wanting to come and fix things that are not right in my country, makes me an ambitious person.

Discipline:
Since my dad is a military man, we have always had excellent discipline, always complying with tasks and schedules without any problem.

Kind: I have always thought that if you treat people well you will always receive the same treatment. Well not always since you run the risk of running into some bad class.

Time management: As my father is a military man we have always been concerned with punctuality in everything. When we see a situation in which it is impossible for us to arrive on time, it is there when we see the opportunity to arrive a little late but without any fault.


Analyst:

I have always liked to assess the consequences, whether good or negative of an event. That is why before I make a decision, so it goes with the flow, I have to analyze it and make the most logical and appropriate decision. Sometimes I fail with this



Mother

My mother has always described me as an honest and hard-working man. Since she was little, she says that I have always been very outgoing and have always liked talking to people with one, without regret. Similarly, she and I have something in common, we like to go buy things when we have extra money.

Pope

When my father describes me, he always says he feels he is describing himself but young. It tells me that we are very similar in what we say, how we think and how we act. What she says she likes best about me is that when I propose something, there is a 99% chance that I will get it.

Brother

With my brother I have always had a relationship of best friends that has been a lot of fun. He describes me as someone very different from him, who acts more calmly no matter what happens. What differentiates me the most from my brother is that he thinks a lot and analyzes everything, I just go with the flow.

Sister

I always had a very close relationship with my sister. She describes me as a person who is the exact copy of my father in the way of speaking, thinking and acting. However, what impressed me most is that she told me that she took good care of others.

Reflection

i really like how other family members thinks about me. I really try hard to act as I was taught to behave in front of any one and facing life without any obstacle related to self-steam.

Halfway Reflection


1) Tenacity is a competition. What behaviors have you used (or developed) to keep up with the requirements of this course?
First of all, I knew that this course required a lot of writing and that it would always be required to the limit in my writing. With the weeks that I have been in the course I have felt that my way of writing has reached a point that the reader thinks in a deeper way and my concepts to analyze. Likewise punctuality in my tasks.

2) Tenacity is also about attitude. Talk about a moment or two when you felt like "giving up." What attracted you? Do you feel that you have developed a tenacious attitude during the last two months? What experience or experiences more contributed to this?

I have felt that I have developed tenacity since this class requires a lot of commitment and dedication. Over there I have heard that some electives are only taken to fulfill the graduation requirement, but nevertheless I do not agree with this specific class since this class teaches us to start and write fluently.

3) Three tips. What are three tips you would offer the student next semester on (1) fostering skills that support toughness and (2) developing a 'tough mindset'?

To build skills, read an entrepreneurship book before taking this class. Second, never leave the tasks until the last minute because, due to the eagerness, ideas may not be reflected, and finally, have an attitude of always being willing to work with the required skills and your mind will take care of the other.

Thursday, June 11, 2020

Reflection #1

1a) What surprised you the most?
What surprised me the most in this story is, first of all, how ambitious and a little cold-blooded Ray was with the McDonalds brothers. In the same way, I was also very surprised by the work Ray did in his past times before consecrating himself with the Mcdonlds empire. Also the age in which king was a millionaire since at 52, he is an advanced age.

1b) What about the entrepreneur you admired the most?

What I admire most about Rey is that he always had in mind what he wanted to do and always worked until he got what he wanted. However, even though he did a lot of damage to the brothers, he ended up giving them good money to live like kings. Also, what I liked most about Rey is that he always did everything legally and never thought of illegality, however I can question various attitudes.

1c) What about the entrepreneur you least admired?

What he least admired was the bad treatment he gave his partners.

1d) Did the entrepreneur encounter adversity and failure? If so, what did they do about it?

Yes, by getting married multiple times, having a very poorly paid job and having debts. However, the success came after 52 and he became a millionaire.


2) What skills did the entrepreneur notice that he exhibited?

The most notable and what helped him most to be who he was was the way he addressed people, his charisma, attitude and business vision. Likewise, his creative and innovative ideas helped him a great deal.

3) Identify at least one part of the reading that you found confusing.

What confused me the most was the issue of properties, and which made his fortune not by selling hamburgers, but by the real estate business and renting the lots in which his businesses would be installed.

4) If you could ask the entrepreneur two questions, what would you do? Why?
"Why doesn't McDonalds have a gourmet food line that excludes fast food?
"Why did you treat the McDonalds brothers so badly"

These questions are related since if the McDonalds brothers had continued to own this brand, they would have added this line of food since it would be healthier and richer.

5) For fun: what do you think the entrepreneur's opinion was about hard work? Do you share that opinion?

What I think is hard work is the ambition to become someone in life. This was well demonstrated in this story since at 52 years old one already thinks that one cannot become a millionaire.

Buyer Behavior

Choose a segment
The segment to be dealt with in this activity are recent graduates.

Concern
All my interviewees feel a lot of pressure about what might happen when they graduate, since here in Colombia there are not so many options to get a well-paid job with no experience required. Many of them always complain about how abandoned they feel by the abandonment of the state here in my country. To purchase from other interviewees in the US who just graduate from UF get a well-paid job.

Information search
All my interviewees do the same search process. Here in Colombia, the resume is a little different and has legal procedures for confirmation by notaries to apply to jobs. Many of them know that if they cannot get a full-time job, it is most likely that they will average 300USD a month as part time, which is not enough at all to survive.

conclusion
With these interviews I learned many things which are very important to keep in mind since in one year I will also be an inexperienced graduate student looking for a job. However, I am very afraid of having to spend a lot of time waiting for a good offer. The good thing about UF is that it prepares students to graduate with a good average and this leads to a base salary of $ 70,000 a year which is very good.

IDEA NAPKIN 1

1) Who you are What are your talents What are your skills and experiences. Also: what are your aspirations? Specifically regarding your business concept, how do you see this business (if you were to start it) play a role in your life?

I have been a student since I was 6 years old. I am Colombian and I graduated from a school with an IB diploma and a diploma certifying my bilingualism. My talents are various, primarily I am very good with soccer since I was captain of my team. In the same way I am charismatic. My aspirations in my life is to get to a public office and later aspire to be president of my country. However, a more realistic goal is to be an entrepreneurial millionaire who offers many job opportunities. My business concept is more focused on the field. My business would basically try to facilitate peasant labor in my country to transport the product in a cheaper and faster way, in this way people would benefit and I would fulfill a dream in my life.

2) Describe the product or service (in other words, how it will address customers' unmet needs).
I am offering different forms of agricultural transportation which is directed from rural areas to the most important urban areas of the country. In this way, there would be not only mutual but also environmental benefits.

3) Who are you offering it to?

I am offering it more than anything to the farmers of my country since this class of people live in a somewhat limited environment which leads to great disadvantages.

4) Why do they care?
Clients care about this service because in my country there is not much accessibility in terms of transportation in terms of agricultural areas. In the same way, being rural areas, the people of this area do not have enough resources to have large trucks as we see here in the USA.


5) What are your main competencies?
The main competencies for this service are the different offers that exist in terms of freight cars. In this way a loan is taken out and purchased, however this is not always feasible.

Evaluation
In this situation I think there is a lot of work to be carried out and to consider it. Not only are different transport and loading jobs done, but the different pros and cons in this situation must also be taken into account

Thursday, June 4, 2020

Testing Hypothesis Part 2

Summary 


In conclusion, I really think that this project could improve and benefit many people and a large number of full-time motorcycle owners who want to share a service like Uber's but on a motorcycle. In accordance with the above, this means that people could have less stress and a few more minutes of sleep to successfully do their work routines without any mishap. In the same way, people who have the possibility of having a motorcycle could have more money in their pockets.








Solving The Problem

The problem

The problem that I managed to reveal in great detail affects not only ordinary people but also executives and congressmen. I refer to the constant traffic jammed in the morning and in the afternoon when the work day is over. Every time I see such heavy traffic on archer road or in my hometown here in Colombia, I can see that people who drive by car take approximately 30 more minutes going a couple of blocks more to get to work. In the same way, the stress of the traffic jams and the anxiety of punctuality has led drivers to get up hours earlier than normal to be able to meet work hours on time.

The solution

The solution that I had in mind and planned to execute mainly in Colombia where spliting the line is legal, is an application that would work like Uber but this would have a very different characteristic. The means of transportation. Before presenting my idea, I would like to show you a bit of context information which clarifies the idea a little more and I have great knowledge since I am part of this group that I will mention below. In Colombia, traffic jams make us waste a lot of time, however, I own a motorcycle which is perfect for getting around at this time since it significantly cuts the daily commute to work. What occurred to me is that people order their transportation service but instead of requiring a car, a motorcycle is required which is able to get into the gaps between the lanes and thus save a lot of time to work and not be subject to stress due to sleep or lateness. However, this application was already being developed before this pandemic and another group of people already came up with this idea, but what I want to do is take it to states in which this type of activities such as splitting the line is legal.